
The release of Grand Theft Auto IV on Tuesday is going to mean big things for the music industry. Music has always played a big part in video games and the GTA series is no exception. If anything it is more important to the series than it is to other video games. The music that is captured within the game sets the mood the way that music plays a part in movies. Without it the game would have less life to it. The "Grand Theft Auto" crime series has used music to establish the tone for each installment's storyline, setting and era. "Vice City" just wouldn't be the same game without the 80s music found within the game, "San Andreas" wouldn't be the same without the 90s hip-hop, and now the game will take place in NYC with various genres players can choose to listen to.
According to a Reuters article today big things are happening with the relationship between GTA IV and the music industry. "First, it will have the largest soundtrack of any videogame. Second, it will be the first game that lets players tag songs in the soundtrack for subsequent purchase online." "Taken together, these feats make 'Grand Theft Auto IV' the most important videogame release for the music industry since "Rock Band" and "Guitar Hero III" on promotional and financial levels. 'Grand Theft Auto IV' is a more traditional game, but still one in which music plays an important role."
In the NYC based game players will be able to tune in to various radio stations within the game. Each station will be like a soundtrack of its own. Several NY DJs have lent their voices and talents to the game and play host for the stations in the game. "Fans of dance/electronica have Electro-choc, hosted by Francois "K" Kevorkian. Punk fans have Liberty City Hardcore hosted by Murphy's Law vocalist Jimmy Gestapo. Nigerian artist Femi Kuti spins international funk on IF99, while Ukrainian superstar Ruslana hosts the Vladivostok FM channel of Eastern European pop music."
So, how many songs will be in the game? The article says that, "'Grand Theft Auto IV' features a record 16 music-based stations that generally hold 10-15 songs each. So expect more than 200 songs in the new title." With that many songs in the game the money going to the music industry is also incredible. It is said that, "Rockstar is paying as much as $5,000 per composition and another $5,000 per master recording per track. If that deal applied to all songs, Rockstar's soundtrack budget may exceed $2 million." That is a lot of money that goes to the music industry. And that is just for the use in the game. There are around 200 songs in the game (supposedly) but word is that only about 15% of those songs will be songs that are easily recognized. A lot of unknown or little known acts will be present in the game.
Let us not forget the new addition to the game...the ability to tag songs for purchase. "In an industry first, "Grand Theft Auto IV" includes a feature that allows players to tag any song in the soundtrack for later purchase on Amazon. Each tagged song is added to a custom playlist that gamers registered with the Rockstar Social Club social networking service will then find waiting for them on the Amazon site. The deal with Amazon, allows for single-song sales and is the first time that the industry will be able to track the direct cause-and-effect relationship between including a song on the soundtrack and its subsequent sale."
These are exciting things for the music industry and for the video game industry. Perhaps this will be the beginning of a new trend in video games and music.